In a bid to reach more people and impact lives, Arsenal have reached a partnership agreement with a beer company in African country Rwanda, this is according to emerging reports.
The partnership deal is yet to be formally confirmed but SKOL are expected to break the news with television ad campaigns and soft competitions that will involve fans winning match tickets.
Daily Cannon cited a report from Rwanda with claims that it said: “The boys will also be able to participate in Arsenal’s performances.” I know we’re short on defenders, but this might be taking things a little too far.
To confirm the report from Arsenal’s end, the North London Premier League club released a statement that read” “We are delighted to welcome SKOL Brewery Limited Rwanda as our Regional Beer Partner in Rwanda, with plans to expand into other territories across Africa over the next two and a half years.”
Peter Silverstone, who is the Gunners commercial director further added:
“We are delighted to welcome SKOL Brewery Limited Rwanda to the Arsenal family. The partnership is a direct result of our successful partnership with the Rwanda Development Board and re-affirms our affinity with Africa.
“We have nearly 90 million followers across Sub-Saharan Africa, and we’re looking forward to connecting with new fans in the region whilst sharing our knowledge and experience, developing coaching programmes and helping SKOL Brewery Limited Rwanda build their business.”
Ivan Wulffaert who is the Chief executive of the brewery also laid bare his delight over the deal:
“SKOL Brewery Limited Rwanda are proud of their approach to brewing and product quality. We always take that extra step to ensure the best experience for our customers and consumers.
“We are very happy and proud to partner with Arsenal FC as we view Arsenal as the team that takes great pride in their approach to football and the quality of their play on the pitch. A refined version of the great game.”