Despite the dwindling fortunes of Arsenal on the pitch, the stock and brand remains relatively high in the sight of investors.
Reports have been making the rounds that Arsenal are on the verging of signing a kit deal with Adidas that is said to be in mega millions and those reports have refused to die down.
PUMA have been sponsoring the Gunners kit since the 13/14 season but their current deal with come to an end at the end of next season, with Arsenal not looking to renew the deal. Meanwhile, PUMA are looking to seal a £45m-per-year deal with Manchester City as their Flagship Club, which is said to start at the 2019/2020 season.
Confirming the report, Arsenal shareholder Darren took to twitter to make the huge claim on his account.
Told that Adidas have made a very big offer to be Arsenal new kit partner close +/- £50m PA. May encompass other merchandise rights as well. Decision on kit rights will be soon
— Darren (@DarrenArsenal1) March 29, 2018
Arsenal getting a better deal from their sponsors is long overdue. PUMA pays Arsenal £30m per year but Chelsea and Manchester United gets £60m and £75m respectively Nike and Adidas respectively. Although the proposed £50 from Arsenal is an improvement upon what we currently have, it is a tad small as compared to what is obtainable is other top clubs.
To add to the revenue of the Club, the Gunners are also looking to add a sleeve sponsor as claimed recently by the Telegraph.
The Gunners are looking to be able to generate same revenue as capital rivals Manchester United, Manchester City and Chelsea.
According to the report, Man United are said to be earning £15m from the training Kit Sponsors while Chelsea and Manchester City get about £8m.
Do not get carried away by the fact that Arsene Wenger said he will turn things around at Arsenal. He should not be given another chance since he’s not the only manager in the World. Arsenal is bigger that Wenger and not the other way.